Women

Trending Apparel Brands

Explore our selection of trending brands and stay ahead in style!

We use Google Trends data for the U.S. to identify the most popular apparel brands right now. To provide more accurate insights, we analyze trends separately for men and women. This is important because many brands cater exclusively to one gender, and some may be highly popular with one gender while remaining relatively unknown to the other.

Women men
  1. Kobi Halperin
    +69 %
  2. Gorski
    +61 %
  3. Marie Oliver
    +60 %
  4. Ryderwear
    +59 %
  5. Le Silla
    +57 %
  6. Nina Ricci
    +56 %
  7. Ermanno Scervino
    +56 %
  8. Elisabetta Franchi
    +55 %
  9. A.P.C.
    +54 %
  10. Coperni
    +53 %
  11. SportMax
    +53 %
  12. Pomander Place
    +53 %
  13. LaMarque
    +53 %
  14. Zadig & Voltaire
    +52 %
  15. Genny
    +52 %
  16. Aspesi
    +51 %
  17. Escada
    +51 %
  18. CamperLab
    +51 %
  19. COURREGES
    +50 %
  20. Alexandre Birman
    +48 %
  21. Studio Nicholson
    +47 %
  22. Aeyde
    +46 %
  23. Tagliatore
    +46 %
  24. MACH & MACH
    +46 %
  25. Hyacinth House
    +46 %
  26. BZEES
    +46 %
  27. Department 5
    +45 %
  28. Incotex
    +43 %
  29. Philippe Model
    +43 %
  30. Alanui
    +40 %
  31. Entire Studios
    +40 %
  32. Rains
    +35 %
  33. Mou
    +35 %
  34. Blumarine
    +35 %
  35. Wandler
    +34 %
  36. Rrd
    +34 %
  37. Lardini
    +32 %
  38. Toteme
    +31 %
  39. 7 For All Mankind
    +30 %
  40. Rag & Bone
    +28 %
  1. Stefano Ricci
    +63 %
  2. Ryderwear
    +59 %
  3. Ermanno Scervino
    +56 %
  4. A.P.C.
    +54 %
  5. Awearness Kenneth Cole
    +53 %
  6. Zadig & Voltaire
    +52 %
  7. Aspesi
    +51 %
  8. CamperLab
    +51 %
  9. COURREGES
    +50 %
  10. Daily Paper
    +50 %
  11. John Smedley
    +47 %
  12. Studio Nicholson
    +47 %
  13. Tagliatore
    +46 %
  14. Department 5
    +45 %
  15. Incotex
    +43 %
  16. Philippe Model
    +43 %
  17. Alanui
    +40 %
  18. Entire Studios
    +40 %
  19. Belstaff
    +39 %
  20. Brooksfield
    +39 %
  21. Boglioli
    +37 %
  22. Rains
    +35 %
  23. Rrd
    +34 %
  24. Maceoo
    +33 %
  25. Lardini
    +32 %
  26. 7 For All Mankind
    +30 %
  27. Rag & Bone
    +28 %
  28. VETEMENTS
    +28 %
  29. HUK Gear
    +27 %
  30. Marsell
    +26 %
  31. Malo
    +26 %
  32. Barrow
    +25 %
  33. AGOLDE
    +24 %
  34. ELEVENTY
    +24 %
  35. DARKPARK
    +24 %
  36. Thom Browne
    +23 %
  37. CITIZENS of HUMANITY
    +22 %
  38. Yves Saint Laurent
    +22 %
  39. Brunello Cucinelli
    +21 %
  40. Herno
    +21 %
Last updated: 2026-10-06

Our data is updated regularly and based on rolling two-week periods to reflect the most current shifts in popularity.

Please note that this list has a slight time lag and may not reflect the most recent spikes in popularity. These trends apply to the U.S. market only. In other countries—even English-speaking ones—brand popularity can differ significantly.

We also want to note that some brands show strong seasonal trends in their popularity.

If you need trending brand data for different time periods or related insights, feel free to contact us.